On January 2, 1911, four people in pursuit of better butter opened The Challenge Cream & Butter Company. Their goal? To champion the products of small co-op creamery associations in Riverdale and Tulare over those of Big Dairy. They didn’t have much to begin with other than a wagon, a borrowed horse, a rented storeroom in Los Angeles, and a relentless commitment to making consistently quality butter.

The choice of the name “Challenge” was no accident. Legend has it that the first President of Challenge Cream and Butter Association, J.P. Murphy, chose it after seeing a mural of two elk competing for the position of “King of the Forest.” Under this mural were the words, “The Challenge.” At the time, Mr. Murphy felt that this was exactly what he and the coalition of small-scale dairies he represented were trying to accomplish: a challenge to the establishment with a product of undeniable quality.

100% natural, without the use of the synthetic hormone rBST*.

There’s growing consumer awareness and demand for natural products, and that’s fine with us. We’ve been 100% natural from the beginning.

Quality dairy products for over 110 years.

Our dedicated dairy farmers and employees have maintained a tradition of quality and exceptional service since our inception in 1911.

Cooperative association of nearly 300 family-owned dairies.

Challenge Dairy Products, a part of California Dairies, Inc., represents nearly 300 dairy farm families within the cooperative.